avod

Deltatre’s turnkey end-to-end video platform enables OTTs to go live in 90 days

Platform can support both AVoD and SVoD business models, with users granted access to Deltatre’s publishing platform and data analytics tools

Media Delivery

Netflix now in direct competition with free-to-air broadcasters

The streamers move to incorporate an ad service was not part of the company's script, but is a significant move which takes it in...

Media Management

ITV Studios selects Whip Media for content performance tracking

Whip Media's platform maps a FAST network’s performance data to both its linear schedules and internal metadata, creating an automated performance tracking solution for...

Media Delivery

Netflix’s AVoD platform ‘could reach 40 million global viewers by Q3 2023’

Netflix expects to attract advertisers from a dozen launch markets, including the UK, France, Germany, Spain, and Italy

Media Delivery

Six US-based platforms to account for 81 per cent of all SVoD subscriptions in Western Europe by 2027

Netflix is predicted to add three million more subscribers in Western Europe over the next five years, with its share of the total number...

Business

Analysts: Netflix set for bigger ad revenues in Western Europe than United States

Almost one in five of Western Europe’s Netflix users will be on the ad tier by 2027 predicts Ampere Analysis

Media Delivery

Leveraging content sets to deliver an engaging experience and boost OTT revenue opportunities

Setplex's Marc Mulgrum explains how content sets allow for ultimate flexibility in content creation and discovery for consumers

Media Delivery

Netflix’s ad-supported tier may stop users from downloading content

An independent developer has reportedly found code that informs users they can not download content on the streamer's forthcoming advertising plan

Media Delivery

Disney surpasses Netflix in terms of total subscribers

Company has announced its new Disney Plus advertising-funded tier will launch in the United States on 8th December

Media Delivery

Netflix to launch advertising in early 2023, co-CEO predicts death or linear in ‘next 5-10 years’

Globally, Netflix lost 970,00 subscribers during Q2 2022, but it is predicting it will add one million during Q3

Business

Netflix names Microsoft as technology partner for ad-supported offering

"Microsoft has the proven ability to support all our advertising needs as we work together to build a new ad-supported offering," said Netflix COO...

Media Delivery

Sarandos: We’re adding an advertising tier to Netflix

Co-CEO Ted Sarandos announced the company's plans at the Cannes Lions advertising festival

Business

Analyst: Disney Plus, Netflix could generate $1 billion each in ad revenue by 2025

"The devil will be in the details of how each company prices these new offerings and how much of the available content impressions will...

Media Delivery

Disney Plus continues to surge

Streamer's global audience has now reached 137.7 million subscribers in total

Media Delivery

Netflix with ads could launch this year

According to reports, an AVoD version of the global streamer could launch in the final three months of 2022

Media Delivery

Global AVoD revenues to double by 2027

By 2027, 13 countries are predicted to generate more than $1 billion in AVoD revenues

Media Delivery

Reed Hastings: Netflix will explore ad-supported option over ‘next year or two’

Netflix COO Greg Peters said that advertising “is an exciting opportunity for us"

Business

Analysts: UK is largest OTT revenue earner in Western Europe

Western European OTT TV revenues will reach $45 billion in 2027 according to Digital TV Research

Media Delivery

Netflix shifts stance on ad-supported platform

"Never say never," said Netflix CFO Spencer Neumann

Media Delivery

Disney Plus to launch ad-supported subscription offering

Disney said it views the ad-supported offering as a building block to achieving its long-term target of 230-260 million Disney Plus subscribers by 2024

Media Delivery

ITV plans to launch new AVoD/SVoD platform, ITVX

Service will include content from BritBox, as well as 20 FAST channels at launch

Media Consumption

The beginning of the end for traditional TV’s golden age: Deloitte releases 2022 predictions

Analysts predict traditional TV broadcasters’ share of viewing hours among UK consumers will fall to 49 per cent in 2023

Media Delivery

Amazon’s IMDb TV launches in the UK

AVoD streamer is available via Amazon's Prime Video app

Business

Channel 4 planning international AVoD

Broadcaster's CEO Alex Mahon says new streamer will mirror All4

Media Delivery

HBO Max European launch may be pushed to 2022

Streamer was expected to launch in 21 European countries by the end of 2021

Media Delivery

Report: 745 VoD services launched in UK, EU and US in four years

Report also found that the number of total AVoD users is significantly higher than SVoD users. In the UK and US

Media Consumption

Why balancing digital opportunities is vital to broadcaster survival

As online consumption grows and targeted ads become more important, Smart AdServer chief strategy officer Romain Job says going hybrid is paramount to future-proof...

Media Consumption

Is traditional TV advertising dead?

As AVoD and FAST services continue to rollout, traditional TV providers will need to provide a more holistic offering to keep advertisers on board,...