TVBEverywhere
BBC, Sky agree technology partnership
In "early stage exploration" of BBC using Sky's personalised content targeting technology
AdSmart
Business
Sky, Channel 4 announce broader strategic partnership
Includes confirmation that British Grand Prix will remain on free-to-air TV
TVBEverywhere
Channel 4 ‘in talks to join AdSmart’
Close to signing a deal with Sky's ad-targeting platform
Data Centre
Targeted advertising “halves rate of channel switching”
Viewers 10 per cent more likely to remember a targeted advert
Business
Sky, Virgin to launch AdSmart in July
AdSmart will allow advertisers to target a potential audience over time of more than 30 million viewers
TVBEverywhere
NBCUniversal and Sky join forces on global advertising solution
NBCU's Audience Studio and Sky's AdSmart are combining under the AdSmart name