Adtech
Channel 4 partners with Adform on BVoD inventory
Partnering with Adform allows Channel 4 to offer greater flexibility and scale through programmatic buying
Adform
Adtech
Roadmap to support growth and development of programmatic TV in Europe published
The report has been published by the European Programmatic TV Initiative (EPTVI) and includes a five-point action plan that aims to unlock growth and...