Simplicity is the key in delivering against high production demands. But simplified control doesn’t have to mean simplified creativity – in fact, a well-designed system can add greater flexibility and offer unforeseen benefits.
Consumers expect seamless high quality from broadcasters. They are also increasingly demanding in production values: where once a single camera would suffice, now there is an expectation of multiple cameras, graphics and effects. And this is happening in an environment of increasing budgetary pressure. Things are getting complicated.
This TVBEurope e-book by TSL Products looks at broadcast automation and the simplicity and flexibility it can offer.