BT Sport has deployed Yospace’s online TV advertising solution to monetise live channels across its online platforms.
The platform will allow BT Sport to deliver a ‘vast amount’ of new inventory across the broadcaster’s live coverage, enabling ad breaks to be replaced when viewed online.
By managing each individual streaming session, Yospace allows replacement advertisements to be chosen based on their relevance to an individual viewer. Advertisers, Yospace say, benefit from a high level of audience penetration while the viewer enjoys the streaming of the events.
Tony Singh, business affairs and development director at BT, said, "BT Sport is a ground-breaking, vibrant service that brings the best quality sport to its customers across a wide number of platforms and devices.
“Yospace will be a strong partner as we look to open up advertising opportunities and maximise their potential while putting the needs of the viewer first."
Tim Sewell, CEO of Yospace, added, "BT is an exciting player in sports broadcasting in the UK and it is a pleasure to add them to our impressive list of broadcast customers.
“The demands of such a wide range of live sports coverage on infrastructure are huge, and our platform has proved its robustness in such an environment. BT's selection of Yospace further demonstrates our position as the leader in multi-platform stream manipulation."