Tired of all this Ultra HD 4K talk? Where are the visionaries who are prepared to take a bet on the media landscape of the future - not in a couple of years, but decades hence?
Gerry O’Sullivan, outgoing SVP global TV and entertainment, Deutsche Telekom takes out his crystal ball.
“In 2030 I've opted for a new HoloGraphicTV which switches through 2D/Auto3D/HGTV seamlessly, all in glorious 16K,” he said.
“The kids mainly use it for holo-games and social networking holo-telepresence with their mates, but I'm looking forward to this year's live coverage of the Ryder Cup in HGTV. To be virtually on the course, in front of and behind players at the18th green, all from the comfort of my own home is going to be amazing,” he predicted.
“Twenty years ago  when my kids were still at primary school there were some clues to how we'd arrived here: ‘Musion’ in London showed a holographic effect to a stunned TV audience and NICT in Japan produced a 3D image where you could see around corners. But the breakthrough came from MIT who had been working on true holographic displays. So rather than focussing on 100-inch screens for the few, who have the space, what we have now is an exciting new TV experience for the masses.”
Previously at the BBC, Fox News and BSkyB, O’Sullivan has been responsible for developing Deutsche Telecom’s global TV and entertainment businesses for the past two years.
By Adrian Pennington