Vubiquity has signed a multi-year contract extension with Virgin Media to manage content licensing and digital content supply chain solutions for all of its on-demand services in the UK and Ireland.
The company will continue to license movies for TVoD service Virgin Movies, spanning some 1,200 releases. It will also provide digital content supply chain solutions to Virgin Media's on-demand services
Paul Taylor, director of transactional and multi-screen television, Virgin Media, said, "Vubiquity has been an established partner with Virgin for over 20 years. They negotiate market-leading deals within the content licensing sector which delivers a great service to our viewing customers.
“Vubiquity also provides significant technology insight and support with digital supply chain services. This support enables Virgin Media to deliver expanded offerings in an agile and cost-effective way."
Nick Ruczaj, senior vice president, commercial at Vubiquity International, said, "Virgin Media has been a long-term customer of ours through all the iterations of the television to TV Anywhere markets.
"We are extremely proud of this relationship as we continue to meet the demands of Virgin’s customers and their desire to watch great content, including latest-release movies and TV, on their own terms. Virgin Media's fantastic VOD services enable people to do just that, offering a very attractive proposition in the current competitive telco and video landscape.”