Rental house supplier Video Europe has announced it will focus on working with sub-rental companies in the future.
The company will now rent its range of professional film, digital cinema and broadcast equipment exclusively to sub-rental companies and refer all end-user enquiries to its own rental partner programme.
As part of its repositioning, Video Europe has also opened a new hub in Weiden, Germany which it says will ” esult in an optimised customer footprint across geographies”.
Matt Marner, director Video Europe said, “Historically, we have always rented our equipment predominantly to other rental companies. We have now gone a step further to make that an exclusive service, concentrating only on our rental company clients.
“This change to our business strategy, together with our new European hub in Germany, means we can now focus all our energy on servicing rental companies throughout the UK and Europe, with no dilution of service. Video Europe is now a B2B, trade only specialist in the film and broadcast industry.”