Video Europe has announced it has undergone an operational restructure and decided to exit the outside broadcast and flypack services market, and will sell its OB trucks.
Instead, the company will focus on three business channels: digital cinema, edit equipment rental and broadcast hire. Video Europe said no staff will be lost as part of the restructure.
Earlier this year, the company launched Los Angeles business Camera One, focusing on the B2B digital cinema rental market, and recently announced a strategic partnership with rental house MCR to offer broadcast equipment to the sports, live events and entertainment industries.
Steve Green, MD of Video Europe said: “By removing ourselves from the OB industry we’ll be going back to our roots and concentrating solely on equipment rental. This will stop any market confusion and, for the client, will eliminate any potential conflict of interest.”
Matt Marner, director at Video Europe added, “Streamlining our business proposition to focus on equipment rental across the film and digital cinema, broadcast and edit hire markets makes total sense. With a stripped back service offering, Video Europe’s clients can get the best equipment without any confusion or blurred lines affecting our service.”
