Turkey's Dogan TV has purchased a broad range of NDS technologies and applications to enable it to launch a digital interactive television service to an estimated 17 million plus households in its home country.
The collaboration between NDS and Dogan TV will see the establishment of a new television service, dubbed DSMART, broadcasting free-to-air and premium content to Turkish consumers on a pay as you go basis. NDS will provide Dogan TV with its world-leading VideoGuard conditional access (CA) MediaHighway middleware and EPG, giving Dogan TV a secure and robust infrastructure on which it can grow its business. The agreement includes NDS' Value@TV interactive infrastructure and applications, plus the MediaHighway Development Kit, which will enable the company to offer many enhanced features to its television service, such as games and interactive advertising. All of these technologies will combine to provide Dogan TV with the flexibility to develop new enhanced applications to meet the group's business requirements as the service grows.
Commenting on the news, Dr Abe Peled, chairman and CEO of NDS, said: "We are delighted to be working with Dogan Yayin Holding, the leading media group in Turkey, in this exciting television market. DYH has long been an innovator, and the new Dogan TV platform DSMART certainly reinforces the group's position at the forefront of the media landscape. We believe that this cooperation between two industry leaders will change the way people are entertained and informed in Turkey."
Mehmet Ali Yalcindag, CEO of DYH, remarked: "NDS is our ideal partner to develop and complete the DSMART project, an innovative new television service in Turkey. With its vast experience in securing and enabling content across a wide variety of networks, platforms and devices, NDS was the clear choice for DYH, and we are confident that its end-to-end solutions will play a major role in making our new TV service a success. The combination of NDS' technology and our ambition for creativity will deliver substantial value for the Turkish audience."