Tolo TV, the award-winning Afghan commercial television network, has upgraded its Broadcast Traffic Systems (BTS) traffic management installation.
New software and additional modules have been added to the system installed during 2006 at Tolo’s headquarters in Kabul.
“We selected BTS traffic management software at IBC2006 after comparing the various available interstitial-management applications,” commented Tolo TV CEO, Jahid Mohseni. “We were impressed by the look and feel of the browser-based user interface though which Enterprise is controlled. Other key factors in our choice were the option of remote implementation, online training and post-installation support. These allowed our staff to experience working with the system before making it a primary part of our day-to-day workflow. It integrated seamlessly with our existing equipment, forming a system that is highly reliable and easy to use.”
“This latest order sees the Enterprise system originally installed at Tolo TV expanded with Advanced Scheduling and Sales modules,” added BTS Technical Director, Craig Buckland. “The Advanced Scheduling module allows schedules to be generated in the planning department and finalised in the presentation area before being exported to the automation system. Features such as drag-and-drop of promos, automatic time-checking and automatic logo insertion are available in the Advanced Scheduling module. The contents of programme-break junctions are automatically created using templates to ensure items such as channel identifiers and commercial introductions are included in the correct places. Customisable graphic layouts are used to create and maintain long-term plans.
“With the Advanced Sales module, commercial spot placement rules can be defined in the contract including dates, dayparts, programmes and genres. Placement rules are checked during the booking process and warnings given if they are violated. There are several methods to place spots, including selectively or using an automatic placement routine. A number of other booking processes help with filling any empty airtime. Spot placement is immediate, allowing reports and analysis to be produced showing planned and actual spot placements. Seamless integration between scheduling and advertising sales avoids last-minute merge problems and allows ad-sales a longer period of selling.”
