Thomson Video Networks used IBC2013 to showcase the first live demonstration of a High-Efficiency Video Coding (HEVC) broadcast and decoding application, based on the latest Thomson ViBE VS7000 multi-screen video system and Qualcomm Snapdragon 800 processor.
The Snapdragon 800 processor from Qualcomm Technologies supports the HEVC codec for decoding a live broadcast stream. This enables smooth and consistent video streaming that places less strain on heavily trafficked data networks, providing a mobile entertainment experience.
“Bringing a new technology to this space requires a perfect alignment of the entire video ecosystem,” said Eric Gallier, vice president of marketing at Thomson Video Networks. “Illustrating the readiness of HEVC and DASH from the headend to the end-user device is a key step toward demonstrating to broadcasters how practical deployments can be implemented.”
HEVC targets a 50% reduction in bitrate compared to H.264, with the aim of making transmission over congested network infrastructures smoother.
MPEG-DASH is the latest adaptive streaming standard, and supports multiple video codec formats. The combination of HEVC video compression and MPEG-DASH delivery provides broadcasters with a solution for delivering a streaming experience to users.