Global video solutions service provider The Switch played an integral part in aiding global news and entertainment coverage of the recent Royal Wedding by transmitting over 200 hours of content.
The company operated a fully-manned stand-up position at Windsor Castle in partnership with ITN Productions.
From Windsor Castle, media could hand off live and replay feeds to The Switch, London, which were delivered to multiple distribution outlets across the UK, as well as internationally to the US, Canada, New Zealand and Australia for both linear distribution and OTT platforms.
The Switch was also able to provide The Royal Wedding International clean feed to news organisations who had licensed the event, which was live from 09:30-14:30 BST, from The Switch’s London facilities. The studios were also used for live shots supporting the event.
“Utilising The Switch to aid in the distribution of our news coverage allowed us to simplify one piece of a complex event,” said Tami Hoffman, head of news at ITN Productions. “As one of the three host broadcasters, we appreciate the quality and ease of delivering news coverage to The Switch on a day of record output.”
The Royal Wedding drew a massive international viewing audience. According to Nielsen ratings, early estimates suggest two billion people worldwide tuned in to watch Prince Harry and Meghan Markle’s wedding, 29 million of which were US viewers.
