The regional Televisió de Catalunya (TVC) channel has implemented Orad’s 3DPlay solution to facilitate production of on air channel branding. Orad 3DPlay efficiently renders clips, offering realtime graphics production and broadcast. The new installation currently facilitates channel branding for TVC Channel 33 with plans to be deployed for the Esport3 sports channel in September, and the TV3 main channel before end of year. Consisting of a fully redundant structure spanning graphic design, marketing, and broadcast control of the independent render channels, the Orad 3DPlay is also fully integrated with the Mcon automation system. “The system has allowed us to automate the production of branding elements of our channels, providing flexibility in the process of creating, programming and broadcasting. This automation has led to increased production in the generation of branded content, such as promos, bugs, overlays, tickers, etc., freeing up hours of post production facilities and programming for specific applications for the automation of the broadcast,” said Paco Sánchez, head of the audiovisual communications systems department for Televisió de Catalunya. “Orad’s solution combined with the development of customised applications for planning and management of graphic elements has allowed us to significant improve the image of our channels, both formally with new branding for Channel 33 and Esport3, as well as in generating new formats for cross promotion between the various TVC channels,” said Ferran Molinas, head of image for the marketing department of Televisió de Catalunya. Orad’s 3DPlay is a graphic template controller solution that relies on user created actions to trigger graphic templates to air such as: coming up next, promo over credits, squeeze back video, multiple tickers, and any other type of channel branding graphics. TV3 implemented Orad’s 3DPlay as part of its core broadcast workflow, and to cover the entire branding workflow for all its channels. With the integrated applications, 3DPlay traffic users can preview graphics and videos, and create graphic events in the rundown and/or video clips that will then air with the assigned behavior and logic. Once the rundown is loaded into the automation system, 3DPlay checks the availability of graphic events and executes the commands received together with the logic of each graph with total accuracy. www.orad.tv
