Video transcoding and workflow solutions provider Telestream has unveiled its next-generation TrafficManager for commercial ingest and media management at broadcast and cable TV facilities. The company is extending its successful FlipFactory to local and regional spots with the new product, built on the Vantage platform.
“We are excited to offer TrafficManager on the Vantage platform,” said John Pallett, director of product marketing at Telestream. “Our history as the market leader in this space has given us a deep understanding and insight into the issues our customers face in implementing their advertising workflows. TrafficManager solves real world business challenges, and offers the ability to reduce costs and errors.”
TrafficManager automates media ingest from digital delivery services, and processes and delivers the media to ad-insertion or on-air servers. Deicisions are made automatically, based upon media attributes.
“We love TrafficManager, and have standardised on Telestream products for our company,” commented Jack Dillon, director of engineering at US broadcast TV stations WAAY, WWSB, and WTXL, whose most recent purchase includes TrafficManager on Vantage.
TrafficManager includes integrations with all the major ad delivery services, integrated analysis for smart decision making, web-based inventory review, trimming and approval and full file-based automation of regulatory requirements, including loudness correction and caption presence. Full transcoding, delivery to ad insertion or broadcast servers, and workflow automation are also included.
