Technicolor has partnered with Dreamworks Animation to launch the M-GO 4K pay-as-you-go streaming service on Samsung UHD TVs. M-GO will feature a wide selection of full-length 4K theatrical hits and TV shows from Hollywood studios and networks to be made available to consumers the earliest they are released digitally.
With M-GO, the companies aim to offer multiple ways to get access to premium Hollywood content and deliver consumers expanded choice and a larger content library to enjoy in 4K viewing with reduced bandwidth requirements of 3mbps for up-scale to UHD.
For content not authored or post produced in 4K, Technicolor and M-GO’s 4K Optimized solution leverages the source files from its licensed content partners and reprocesses them to enhance the visual crispness, colour acuity and image depth for 4K television owners. M-GO’s solution generates files that are customised for specific upscaling chips embedded in TVs.
“M-GO and Technicolor are working very closely with our studio partners, chip manufacturer partners and Samsung to deliver on the full 4K promise not just more pixels, but better pixels,” said John Batter, CEO of M-GO. “We are committed to getting consumers to experience the value and amazing visuals in 4K of the hottest new releases and TV shows, the earliest they are available – the way filmmakers and creators meant for them to be seen in eye-popping immersive 4K.”
M-GO is debuting its 4K streaming solution this week, highlighting native 4K content as well as demoing content optimised for UHD TVs, at the Consumer Electronics Show (CES) within Samsung’s show floor area.