Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now


Sony showcases new Virtual Production service with Red Bull

Cloud-based solution was used at Red Bull’s Alpenbrevet motorcycle race in Switzerland last weekend

Sony Professional Solutions Europe has showcased its new Sony Virtual Production, an on-demand cloud production service that provides a complete production toolset for multi-platform content creation and delivery.

The solution was used at Red Bull’s Alpenbrevet motorcycle race in Sarnen, Switzerland, which took place last weekend.

Sony’s Virtual Production service aims to create a frictionless production workflow with access to a cloud-based professional vision mixer, and the ability to then deliver it quickly to social, websites, apps or CDN platforms.

At the one-day event, Red Bull Switzerland used Virtual Production to livestream the entire race to its social media. The remote location of the race placed in Swiss mountains meant that deploying physical production infrastructure would pose a significant challenge. With Virtual Production’s cloud-based services and 4G connectivity, Red Bull was able to capture and broadcast the whole event using only a number of camcorders and a single laptop to access the Virtual Switcher GUI.

“Over the years, our Alpenbrevet event has become an important date in the calendars of casual motorcycle racers across Switzerland and Europe. While the scenic route of the race is a big draw for our participants, it poses a significant challenge for our broadcast team who want to capture and livestream the event across the globe,” said Hubert Zaech, production manager at Red Bull Switzerland.

“Sony’s Virtual Production was the perfect solution for our event as it gives us the freedom, flexibility and agility to capture and distribute content quickly, without having to deal with the logistical nightmare of installing physical infrastructure in these remote locations.”

The service is designed to take the cost out of live production, whilst empowering content creators to grow their reach and revenues. Requiring only a camera acquisition kit, production teams can log into a personalised Virtual Production portal, synchronise their cameras and stream content on a pay-as-you-go basis.

Camera crews on location then use wireless transmitters to feed a virtual production switcher that is hosted in the cloud via Amazon Web Services, while simultaneously a vision mixer, based anywhere in the world and using an ordinary web browser, logs into the Virtual Production service. Users can switch the camera feeds, add graphics, logos and captions and stream the output to a range of platforms including YouTube and Facebook Live.

“Sony is fiercely committed to helping its customers like Red Bull reach and build their brands and audiences,” explained Stuart Almond, head of marketing and communications, Media Solutions, Sony Professional. “The Red Bull Alpenbrevet was the ideal event to put the new solution through its paces and demonstrate the value it creates for our customers.”

Virtual Production aims to bridge the gap between the traditional heavy live production solutions of professionals, and consumer live streaming applications. The service will be available in Europe from September 2018.