Sony launches pay-as-you-go licenses for HDC series

Pay-as-you-go software licensing agreements for the HDC Series cameras are now available from Sony, aiming to offer Live Production users greater flexibility and cost savings. The new licensing agreements will enable Sony’s Live Production customers to purchase temporary licenses for enabling 50P, 24-25Psf, 2x Slowmotion frame rates and RGB 4:4:4 + User Gamma, reducing the level of investment required at the outset.
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Pay-as-you-go software licensing agreements for the HDC Series cameras are now available from Sony, aiming to offer Live Production users greater flexibility and cost savings. The new licensing agreements will enable Sony’s Live Production customers to purchase temporary licenses for enabling 50P, 24-25Psf, 2x Slowmotion frame rates and RGB 4:4:4 + User Gamma, reducing the level of investment required at the outset.

Up until now HDC Series camera users were required to buy long-term software licenses for shooting in different formats. This saw many users tied to long-lasting agreements and acted as a barrier to the adoption of varied formats. The new licensing model will allow users to purchase short term license keys that will enable them to switch between formats.

The three new agreements for the HDC- 1700, HDC-2400, HDC-2400DF and HDC-2570 cover varying time frames: permanent, 30 days and seven days, allowing producers to purchase the specific licenses required for individual productions.

“The introduction of pay-as-you-go software licensing for the HDC Series is all about offering users greater flexibility,” said Norbert Paquet, product marketing manager, Sony Europe. “We recognised that customers have varied needs and often want to be able to switch easily between formats, without incurring significant costs. Furthermore this licensing model will reduce the level of investment at the outset and change the way that licensing costs impact the balance sheet. They free up money to be spent in other areas and mean that customers can be ready for anything without it costing them the earth.”

www.pro.sony.eu

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