A new solution for two-screen interactive television, Softel MediaSphere Bridge enables dynamic experiences between first and second screens. Unlike ACR (automated content recognition)-based systems, MediaSphere Bridge uses broadcast triggers (Softel iMarks) to link the television and second screen experience. MediaSphere Bridge places the broadcaster and operator firmly at the center of the enhanced viewer experience. Broadcasters are able to reliably link content on the television with tablets or smart phones, to drive two-way interactions. With MediaSphere Bridge the viewer is able to choose to launch second screen interactivity either directly from their registered second screen, or through their remote via an on-TV prompt sent out through broadcast master control and carried through the cable headend, prompting the viewer to press Select/OK on their remote. When the remote is used, and utilising the return path, registered smart devices (e.g. iPads) automatically launch the enhanced experience to enable interaction with content on the TV. iPad users may even choose to ‘flick’ the iPad screen back to the main television screen for others in the room to view and debate. “Softel recently performed several private demonstrations of MediaSphere Bridge at NAB 2012 in Las Vegas,” commented Sam Pemberton, Softel chief executive officer. “We are planning to do the same during the Cable Show, in Boston later on this month. Feedback from initial demonstrations at NAB was extremely positive with benefits being immediately obvious to our broadcast and MSO customers. There is no doubt that ownership of the second screen will be important in the development of the media ecosystem. MediaSphere Bridge complements our widely deployed on-TV interactive product line and we expect these worlds to work together in a way that truly enhances the viewer experience while offering rewarding revenue opportunities to our customers.” www.softelgroup.com
