SecondScreen, a New York-based social TV company that allows TV broadcast ads to sync in realtime with websites and mobile devices, is partnering with Webrangers, an Amsterdam-based social TV company offering second screen and social media engagement solutions for the European television industry. This strategic partnership, SecondScreen’s first in Europe, will enable TV producers and networks to use synchronised advertising solutions to complement their websites and second screen offerings. By partnering with Webrangers, SecondScreen Networks will provide companies the ability to offer digital advertising synchronised to TV spots on second screens, TV companion apps, and websites. Webrangers will leverage its relationships with European TV producers, networks, and third party social TV app developers, to work hand-in-hand with SecondScreen Networks to monetise their own second screen applications. "The second screen market is opening up rapidly, and SecondScreen Networks’ solutions give TV networks/programmes the opportunity to monetise their huge fan bases. The cross media solutions that viewers have been waiting for are finally here, now that the funding through new advertising technologies has made it possible”, said Guido Dukker, founder and CEO of Webrangers. “We are very excited about this partnership and proud that SecondScreen Networks has selected us as their European partner.” “This partnership expands our ability to deliver synced advertising into the European market, where there's a lot of activity around social TV”, said Seth Tapper, founder and CEO of SecondScreen Networks. “We look forward to working with Webrangers and their clients, as together we will enable brands to complement their TV buys and engage audiences on the 'second screen.'" www.secondscreen.com
A strategic partnership between SecondScreen and Webrangers will enable TV producers and networks to use synchronised advertising solutions to complement their websites and second screen offerings.