It's been a busy week for Strategy Analytics, who in another report has found that a quagmire of regulatory delays is hampering Mobile TV spectrum availability in Europe. These delays will only delay DVB-H adoption over the next two to three years.
"These regulatory delays, combined with the success of ISDB-T in Japan, the momentum of DMB services in Korea, the commitment of the two largest operators in the US to using MediaFLO, and the rising chorus of support for MBMS in 3GPP2 will create a much more fragmented mid-term for mobile TV adoption globally," states Chris Ambrosio, director in the wireless practice at Strategy Analytics.
"With regard to music adoption, the next challenge is for device vendors to find a way to push music into mid-tier price points without negatively impacting usability," states Bonny Joy, analyst at Strategy Analytics. "Sony Ericsson and Samsung have the advantage in marketing these entertainment features alongside strong consumer electronics brands. While Sony Ericsson has made huge strides in this direction with Walkman, Cybershot and Bravia sub-brands, Samsung and Panasonic are struggling to leverage strong consumer brands to drive handset sales."
Other findings in the report (titled 'Enabling Technologies: Entertainment At Heart Of OEMs Brand & Profit Strategies') include:
Proactive OEMs like Nokia are trying to carve out differentiated streaming-video enabled product positions in order to leverage the Web 2.0 phenomena. In the long-term, streaming video features will serve as the next major enabler beyond messaging to drive broader mass market demand for smart 3G devices.
Global camera phone shipments have slowed to 21% annual growth in 2006. Growth will continue to taper off and OEMs will wrestle to balance the opposing needs for 2 MPXL+ with rich sets of supporting usability features (ie auto zoom etc) on 3G products in mature markets with low cost, VGA-enabled products driving demand in emerging markets.
FM Radio will prove to be a valuable "check box" feature on both 2G and 3G handsets. By the end of 2010 a new generation of FM radio stations in emerging markets will act as another catalyst in driving FM radio features into half of handsets sold annually.