Red Bull Crashed Ice and Red Bull X-Fighters are among the high-profile sports events staged by Red Bull and broadcast around the world. Now the company is using the Teletrax solution from Civolution to monitor this year’s broadcast coverage of its key live events.
Civolution’s Teletrax Television Monitoring solution provides content owners and distributors with a comprehensive global monitoring network, tracking the television broadcasts of over 1,550 channels in more than 50 nations throughout Europe, Asia, the Middle East, Australia, South and Central America and Canada.
“I’m delighted that Red Bull, one of the most dynamic and innovative companies, has chosen Civolution to monitor this year’s broadcast coverage of its key live events,” said Andy Nobbs (pictured), chief commercial officer at Civolution. “Civolution’s Teletrax monitoring solution provides meaningful broadcast intelligence, helping our clients to accurately measure the television reach and performance. It enables Red Bull to obtain quality tracking data about when and where the live events are aired on television worldwide. The solution integrates well in television production workflows and the online results make it easy to obtain rapid tracking results and make analysis. It is a proven powerful tool that enables our clients to measure the effectiveness of their campaigns and brand marketing activities.”
The 2011 live Red Bull events monitored by Civolution Teletrax include: Red Bull Crashed Ice, a combination of ice hockey, downhill skating and boardercross; Red Bull X-Fighters, billed as the world’s largest freestyle motocross tour on the planet; and the Red Bull Cliff Diving World Series, which follows the traditional high-diving format.