Quickplay has formed a strategic partnership with You.i TV.
The joint venture is designed to enable pay-TV operators and content programmers to build custom multi-screen applications.
The companies will combine their workflows to provide a multi-tenant platform powered by Quickplay’s virtual headend, combined with a front-end user interface for OTT video across connected devices.
You.i Engine’s front-end solution is designed to remove the complexity of building custom multi-screen applications by outputting a single codebase that can be used to build and maintain interactive interfaces.
“You.i Engine grants operators and content providers unprecedented freedom to build truly delightful, immersive custom applications on every screen, and unshackles them from the fragmented, proprietary device marketplace,” said Jason Flick (pictured), CEO of You.i TV.
“This partnership enables our customers to leverage the additional cost, time-to-market and service quality benefits of QuickPlay’s software-defined head-end capabilities and 24/7 managed service for next-generation TV services.”