UK production company Banijay is to broaden its efforts in sportainment, documentary and digital, via new partnerships, content investments and M&A, the company has announced.
The new sports-focused division will not venture into broadcast and streaming rights, said the company.
Banijay CEO, Marco Bassetti, said: “While we’ve already made some considerate moves in sport across our global footprint of talented producers, we wanted to concentrate our efforts in building value in this space. In having a centralised division, we have further capacity to deliver on partnerships, carve greater volume, mobilise digital opportunities, and ultimately, fulfil our ongoing goals to scale the group.”
Banijay Sports will look to explore alternative content opportunities that capitalise on its expansive relationships linked to institutional ceremonies and large-scale sporting events, said the company.
