UK broadcast hire company Procam has donated £100,000 worth of HD equipment to the MAMA Youth Project. The project aims to give disadvantaged young people hands-on experience with broadcast technology.
Procam’s investment provided the charity with HD cameras, lighting and sound equipment. A TV show created by the young participants themselves, will be captured in HD for the first time. The show What’s up? launches on Sky on 14 June.
The MAMA Youth Project gives 16-25 year-olds from minority and disadvantaged backgrounds the opportunity for training and real-world experience in the broadcast industry. The scheme is aimed at giving opportunities to young people from Black, Asian, Minority Ethnic and White working class groups, disadvantaged individuals or those with limited education and employment opportunities, based in London and the South East. The company’s goal is to get these young people into employment and bring diversity to the media industry.
John Brennan, Group CEO of Procam said; “At Procam we’re well aware of just how competitive it is to gain entry level jobs in the media industry, and our approach is to hire those with the grit and determination to succeed over university qualifications,” said John Brennan, group CEO of Procam, ”This is why we whole-heartedly support MAMA Youth Project’s approach: it’s not about people’s background or education, if someone can show me that they have the skills and commitment to succeed then they deserve a chance.”
Bob Clarke, CEO and founder of MAMA Youth Project said, “It’s great to work with organisations like Procam that share our values and really understand our goal to develop young people who show initiative and skill, so they can be the best they can be. With Procam’s donation, we can continue to give under-privileged young people the up-to-date practical skills they need in what is still a highly restricted industry.”
Teaser for Series 6 of MAMA Youth Project's What's Up?: