London post production house Warner Bros De Lane Lea has launched Alfred, a new platform that enables users to store, distribute and manage assets and data through a a fully integrated Cloud-based system.
Alfred has been developed by the team at post house. It allows the company’s clients to request media pulls including VFX, marketing and conform, at any time as well as automatically send pulls to selected vendors and recipients.
Other functionality includes media tracking for raw and delivered elements, giving clients visibility on the statues of processes within the facility, including conform and VFX, QC reports and deliverables.
Kevin Harwood, head of Workflow at Warner Bros. De Lane Lea, oversaw the creation of Alfred. He said “On a typical day, we’ll work through TBs of data, Alfred allows us and our clients to manage and track that data seamlessly and for it to be accessed anywhere, at any time. Alfred is a truly flexible platform that can be moulded to each individual client’s needs.”