Red Bee Media announced at MIPCOM that it has sold its Piero sports technology to Polish broadcaster ITI Neovision for the nsport channel. Piero enables viewers to see ‘play’ from angles that are not captured by cameras.
“There was a lot of interest in Piero at IBC and I’m delighted that we have been able to announce another sale so soon after the event. ITI Neovision will be the sixth broadcaster this year to adopt the system to make the most of its sports coverage,” said Andy Townsend, design systems manager at Red Bee Media.
Red Bee Media developed Piero from a BBC Research and Development ‘proof of concept’ in collaboration with BBC Outside Broadcasts for BBC Sport. Earlier this year Piero was also adopted by SkyItalia, Hong Kong Cable and TV Globo in Brazil in time for the World Cup and later ITV in the UK for its UEFA Champions League coverage.
The Piero technology places pictures of real players into a virtual stadium, where it is possible to view and analyse play from different angles in animated sequences. It is the only technology of its kind with a transition between original footage and a virtual stadium. Offside, forward passing and other offences can be seen from the best angle for analysis — even if the play has not been captured at this angle.