Paramount Global has selected Avid’s managed cloud solution offering for its production teams around the world.
Avid’s managed platform is delivered on the Microsoft Azure cloud platform, and will be used by Paramount global team who collaborate daily on programmes, promos and ‘tentpole’ global events such as the MTV Europe Music Awards.
As part of the deal, the company will employ Avid MediaCentral production platform, Avid Media Composer and Adobe Premiere video editing software and Avid NEXIS media storage.
“The cloud brings a new paradigm for our industry to reshape operations, innovate creative workflows and drive toward a cloud production ecosystem that can accelerate content availability,” said Phil Wiser, EVP and chief technology officer, Paramount Global.
“Avid’s managed cloud gives us the agility, speed and capabilities to collaborate from anywhere by bringing together our end-user tools, production platforms and workflow management into a scalable cloud subscription. We’ve become much nimbler and more efficient at meeting the elastic needs of the geographically distributed teams delivering Paramount content.”
Avid CEO and president Jeff Rosica added: “While we began our cloud work with Paramount with a proof of concept, our expanding collaboration showed us the speed at which this industry is learning to apply the cloud toward dramatically enhancing the many ways production teams want to do their best work.
“Avid is thrilled to bring the power of our cloud collaboration with Microsoft to help Paramount carry out their vision for content creation far beyond the limitations of on-premises operations into the cloud while driving adoption across the industry.”