TVBEurope parent company NewBay Media has partnered with media research and advisory firm Outsell to offer Outsell TV, a series of invitation-only executive councils that connect television industry experts to a community of their peers. The councils offer a peer-to-peer advisory group designed exclusively for CEOs, COOs, presidents, and division heads.
Each Outsell TV council will be made up of a maximum of 20 executives from various areas of the television industry. Councils, handpicked by previous council members and Outsell TV staff, are comprised of innovators and change agents from different market segments who are not direct competitors but who face similar concerns. Within the safety of the council, members can discuss and debate issues crucial to their success and share case studies and best practices.
Additionally, a top Outsell TV executive facilitates the council and stays in touch with members throughout the year. Outsell TV members also have access to Outsell TV research and lead analysts for confidential decision support.
“We are pleased to join Outsell to bring this dynamic concept to C-level professionals throughout the TV industry,” said Steve Palm, CEO of NewBay Media. “The expertise that both partners bring in terms of market knowledge, analytical and data capabilities, council development, and networking will allow Outsell TV to serve the market in a deep, meaningful, and unusual way.”
“Our new Outsell TV membership service puts us at the epicenter of the broadcast industry during a time of unprecedented change,” said Anthea Stratigos, co-founder and CEO of Outsell. “This exclusive peer-to-peer community of executives from the highest levels across the TV industry, augmented by our fact-based research and analysis, will help shape the future of broadcast and provide leaders with critical guidance as they position their companies for growth and success in the years ahead.”
“As an Outsell council member myself, I can attest to the impact of a personal peer group,” added Palm. “My business data and information council has provided me invaluable insights that I could not have gained anywhere else. There is no substitute for peer-level advice from leaders who are experiencing similar challenges as you, but from different perspectives. I am anxious to see what solutions and innovations the Outsell TV councils create.”
More information on Outsell TV can be obtained at the Outsell website.