TVBEurope parent company, NewBay Media, has acquired select assets of TV industry news and information source, Broadcast Engineering – both US and World editions – from Penton Media. The magazine will join NewBay’s extensive portfolio of TV and broadcast information resources including TVBEurope, TV Technology, Next TV, Multichannel News, and the Creative Planet Network. The acquisition includes Broadcast Engineering’s trademark, web assets, and subscriber lists.
In the coming months, broadcastengineering.com and tvtechnology.com will be integrated into a single web-based resource. When integrated, Broadcast Engineering will add over 75,000 unduplicated professionals to NewBay’s existing broadcast/video database, extending NewBay’s reach to over 500,000 professionals within Europe, the United States, and around the world.
“We are excited to welcome Broadcast Engineering readers and advertisers to the NewBay family,” said Steve Connolly, publisher of TVBEurope and TV Technology Europe. “This is a great opportunity to introduce a new audience to our market-leading brands, and to continue to build upon our goal to be the broadcast industry’s primary resource for business news and technical information.”
Broadcast Engineering’s current print subscribers will have the opportunity to subscribe to TVBEurope, TV Technology, and TV Technology Europe in print, digital, or tablet formats. Subscribers will receive information on how to start their new subscriptions shortly.
“NewBay Media’s goal is to be the leading information and marketing resource for the industries we serve,” said NewBay CEO Steve Palm. “We are excited to have the opportunity to bring Broadcast Engineering and its dedicated readership to our deep stable of television industry brands. In doing so, we have strengthened our commitment to — and our ability to serve — this dynamic and fast-moving market.”
