ToolsOnAir and Molden Media will be presenting just:social, an application for integrating interactive social media into broadcast and IPTV. “With the astronomical growth of tablet users, the TV screen is no longer the dominant force in the living room,” remarked Gilbert Leb, VP of Sales and Marketing for ToolsOnAir. “The increasing prominence of interactive second-screen applications has created a tremendous opportunity to bring TV as we know it from a passive medium into a truly interactive one.” “Social media integration will often be used only for a single show or live broadcast event,” said Molden Media’s Thomas Molden. “Traditionally the expense of integration has made it cost prohibitive for all but a few large-budget applications. Our just:social collaboration with ToolsOnAir provides a powerful, yet affordable platform utilising ToolsOnAir’s proven timeline-based playout technology.” “Social media integration is already proving to be a powerful force in moving broadcasters into a new generation of interactivity,” said Leb. “JOIZ (Swiss TV broadcaster) has already been implementing playout and realtime graphics implementation with just:live and just:play for more than a year, and they are presently rolling out full interactivity as the next step in their broadcast strategy.” SL8108
