Miranda Technologies has enhanced its playout offering with its new VOD Publishing solution, which tightly integrates regular linear TV playout and on-demand content creation workflows to streamline operations. “Broadcasters and specialty channel playout operators throughout the world have been telling us the same thing: it has become a huge burden on operations to deliver linear content that has just aired via VOD and other non-linear delivery platforms,” says Michel Proulx, CTO at Miranda. “The number of VOD platforms supported and the number of assets to be delivered is increasing month by month, and this is stretching their operations to the limit.” The new VOD Publishing solution simplifies on-demand content generation significantly by allowing the same assets, workflow and scheduling system to be used for both linear playout and VOD file creation. Further leveraging the integration with Miranda’s iTX IT-based automation and playout system, the VOD Publishing solution provides all the elements required to create professional, on-demand content across multiple platforms, with integrated support for Nielsen watermarking, Closed Captions, AFD and Vchip metadata. VOD also integrates tightly with its channel branding tools, and this automates the insertion of rich branding graphics into VOD files, allowing broadcasters to strengthen their brand promotion across multiple platforms. VOD can also be used as a standalone system for on-demand video application.