Magine has secured four content provider partnerships ahead of MIPCOM 2016.
The company has sealed deals with beIN, the international media group and owner of Miramax; Yaddo, the new documentary streaming service headed up by former head of the BBC’s documentary division, Nick Fraser; Africa XP and a Chinese digital TV distributor.
The quartet will see Magine’s TV Superhighway activated in over 35 markets.
Superhighway aims to ‘fully democratise’ content distribution, providing a global network of content providers and distributors – not limited by geography – enabling content owners to access and monetise new markets and audiences anywhere in the world.
Ambuj Goyal, CEO of Magine, said, “Our partnerships with beIN and Yaddo mark significant proof points in Magine’s development of the ‘TV Superhighway’, and we’re looking forward to introducing our unique opportunity to new content partners with global ambitions.”
The partnership with beIN will see Magine’s platform enabling access to the FIFA World Cup, the NFL, Formula One, and the French, US, and Australian Opens throughout 16 countries.