As part of a major re-branding exercise to extend the company's reach from its current base of longform work into commercials and promotions, Soho-based London Post has re-launched itself with a new name, Concrete, combined forces with leading editor Torquil Dearden, and installed the first Quantel eQ FX system in London.
Introduced at NAB this year, the eQ FX is an all-in configuration designed specifically for post and broadcast users who need a high-specification system that will cover demand in HD and multi-resolution post production. Concrete's eQ FX includes 300 minutes of HD workspace; built-in, super-powered TimeMagic no-wait hardware; the QColor in-context color grading package of software and dedicated controls - including Scene Detect; the latest Eiger 3.5 software; and a comprehensive package of GenArts Sapphire and SpeedSix Monsters plug-ins.
Dave Thompson, managing director of Concrete said, "We have ambitious plans to grow and develop our business, and the eQ is the obvious choice to help us realise them. I think as other facilities see what we're achieving with it, the number of eQs in Soho will grow rapidly."