Evening Standard TV’s new channel, London Live will broadcast 24 hours a day, seven days a week to millions of viewers across the capital from Spring next year. Broadcast services will be provided by Ericsson, including playout, ad insertion, content hosting and storage, as well as IP streaming in multiple bitrates and profiles.
London Live has awarded Ericsson a five-year broadcast services contract for its new London-dedicated channel. The Evening Standard newspaper was awarded the 12-year license in February 2013, and the channel will be transmitted via terrestrial and satellite digital TV channels as well as multiscreen IP delivery. Viewers will be able to watch on TV, online and via PCs and mobile devices.
“Ericsson was a clear choice for London Live as we gear up for our launch in 2014,” said Bryn Balcombe, head of technology at London Live. “Ericsson has invaluable experience working with new entrants to the media and broadcast arena and we have been impressed by their innovative and competitive services. With the help of Ericsson, we will be able to deliver the very best in content in the best way possible to our audience, both via innovative IP delivery and traditional linear channel playout.”
“Europe is an important market for us and Ericsson’s objective is to enable content owners, brands and broadcasters to deliver and monetise video-based services to viewers across all platforms, added Thorsten Sauer, head of broadcast services at Ericsson. “We are particularly keen to work with and support new entrants to the broadcast market. ESTV’s London Live channel is a fantastic example of print and online media moving into television and we hope this is just the start of a long and fruitful relationship.”