SMPTE aims for revenue and membership increases as it confirms the appointment of former IEEE Staff Director, Barbara H. Lange, as its new executive director.
The Society of Motion Picture and Television Engineers (SMPTE) has named Barbara H. Lange as executive director. Lange, who most recently served as Staff Director of Product Management and Business Development for the Institute of Electrical and Electronic Engineers (IEEE), the world’s largest technical association, officially undertakes her new role on January 20, 2010.
“We are thrilled to have a professional of Barbara’s standing and experience join the SMPTE team,” said Ken Fuller, SMPTE president. “Barbara’s vision and proven effectiveness in creating new revenue-generation opportunities and growing membership will stand us in good stead as we execute our strategic plan for aggressive and successful growth – particularly as the applications and markets for motion-imaging technologies expand and proliferate.”
At IEEE, which has annual revenues of $350 million, Lange was responsible for managing online subscription products with revenues in excess of $150 million.
In her new role at SMPTE, Lange will be responsible for managing business development, operations and marketing activities; advancing the organisation’s charter as the global leader of technical standards and practices for the motion-imaging industry; increasing overall organisation revenue and targeting new investment opportunities, and recruiting new members.
Lange will report directly to the SMPTE Board of Governors through the SMPTE Executive Committee.