joiz Global today announced its first German licensing agreement with Media Group M. DuMont Schauberg. The deal will enable M. DuMont Schauberg to enhance its big data strategy by licensing the joiz Global community marketing solution to fuel Köln.tv, Germany’s first interactive regional TV network. This follows joiz co-founder and CEO Alexander Mazzarra voicing plans for ‘Europes first social TV channel’ in an interview with TVBEurope’s Melanie Dayasena Lowe last September.
Talking exclusively to TVBEurope about the news this morning, Mazzarra said:
“We’re at an exciting stage of development right now with joiz Global. TV broadcasters haven’t typically had deep insights on their audiences. It’s been more of a B2B model than B2C model previously. With our community marketing solution, though, broadcasters have the ability collect data, understand their audiences and monetize them in a much more effective way. It’s terrific to partner with such a renowned media company like M. DuMont Schauberg, and we’re looking to license the platform to other TV broadcasters and production companies around the world.”
The joiz platform will enable Köln.tv to build a community that allows audiences to interact with shows and presenters. The free-to-air channel Köln.tv features a range of new programming.
In addition, the digital platforms of two of M. DuMont Schauberg’s most popular regional newspapers, Express and Kölner Stadt-Anzeiger, have been incorporated into this wide-ranging collaboration. Fully integrated, cross-platform content will be shown first on express.de and ksta.de alongside koelntv.com before being seen on the TV network.
Audiences can now create a profile online that enables them to offer opinions, encourage debate and propose stories. With access to live group and one-to-one chats, audiences can also interact with presenters, share content with others in the community.
“We’re excited to partner with M. DuMont Schauberg to license the joiz Global platform,” added Mazzara. “Our solution triggers deeper viewer engagement and data collection, which transforms viewers into users, users into consumers and consumers into loyal customers. The joiz technology framework can easily be integrated into existing broadcasting and radio infrastructures making it the ultimate social TV software in the market.”
“Our new partnership with joiz Global will enable us to build an engaged community around our award-winning news, sport and entertainment content,” said Patrick Wölke, MD of DuMont Net. “As Germany’s first interactive regional channel, Köln.tv now offers audiences the ability to initiate discussions and suggest stories across our diverse programming formats. Contributions will also be featured on the digital platforms for Kölner Stadt-Anzeiger and Express, which will help build even larger audiences to support our digital first strategy.”