ITV announced last week it is to team up with the BBC, Channel 4 and five for the proposed technical trial of HD in London this summer. The six-month trial, using a test and development licence from Ofcom and aimed at a test audience of around 500 volunteers in the London area, will use local digital terrestrial (DTT) frequencies to show a selection of specially-recorded HD programming. ITV's offering will include its share of live World Cup matches and a range of other material.
Simon Fell, controller of emerging technologies, ITV, said: "ITV is already commissioning and recording a wide range of HD programming. We are committed to making our content available on whatever device, whenever and wherever our viewers want it. This trial will allow us to evaluate the technology and give us valuable insight into viewer attitudes to HD, helping to show the possibilities for HD broadcasts over DTT post-switchover."
Ed Note: Simon Fell will lead a panel of senior broadcasters in a discussion about the technical trial at the upcoming HD Masters conference, organised by BKSTS, SMPTE and TVBEurope. Don't miss out on this unique HD technology conference;
» to register, please go to www.hdmastersconference.com