Goodwood’s Motorsport Content Team is employing Grabyo’s video production, management and distribution solutions for its three headline motorsport events, including this weekend’s Goodwood Revival.
Grabyo’s Studio platform will be used to clip, edit and distribute content to the event’s production team in a fully cloud-based workflow.
According to Grabyo, its remote production capabilities will allow its video team to create and share content from anywhere in the world, as well as offer increased digital activation opportunities for the event’s partners, who are able to deliver co-branded video to their own channels.
The event is the second in the ongoing partnership between Goodwood and Grabyo following the Festival of Speed in July.
“Working with Grabyo has allowed us to maximise the potential of our video content to increase our reach and drive engagement with motorsport fans” said Ben Miles, digital content manager, Goddowood. “The ability to host our workflows in the cloud has enabled us to increase the speed in which we both create and deliver our content, giving a better experience to both our fans and partners.”
“Goodwood has demonstrated the full potential of creating, managing and delivering video content in the cloud,” added Scott Lunn, head of content, Grabyo. “The interoperability of cloud solutions and the flexibility you can achieve offers the opportunity to deliver more with less. We’re excited to play our part in evolving this workflow and driving results for such an iconic brand.