Twenty-four-hour TV network Golf Channel has implemented iPowow’s Participation TV platform, to provide a realtime second screen experience to viewers. The network began using the iPowow technology within its Golf Central and Live From programming this week.
By deploying iPowow, Golf Channel aims to increase audience participation during its live news and tournament coverage. During the programming, audiences were able to vote online on questions posed during live segments either using a computer or mobile device. Viewers were then able to track second-by-second results as they were revealed on TV.
Golf Channel plans to promote the use of iPowow within its programming and to its 2.3 million-plus followers, across social media platforms. Viewers will also be able to share votes via Facebook and Twitter and invite others to join in the conversation.
“We are excited to be working with Golf Channel,” said iPowow’s CCO, Gavin Douglas. “They are tuned in to what their viewers are passionate about, and by adopting iPowow, their viewers will gain a true voice to be able to participate in the commentary during Golf Channel’s live programming.”