GB Labs has announced that Aurora Media Worldwide has built live production workflows for three flagship motorsport events around its storage solution.
The sports production specialist deployed GB Labs’ FastNAS platform for the 2021 Goodwood Festival of Speed and the inaugural Extreme E season. GB Labs’ SPACE intelligent storage has also been central to the production workflow for the 2020/2021 season Formula E, said the company.
The partnership dates back to 2015/2016 when Aurora invested in a Midi SPACE 3RU and an additional SPACE system that was upgraded to the HYPERSPACE intelligent storage system in 2019.
During a live race event, Aurora deploys two identical SPACE
Aurora invested in a second dedicated FastNAS
Aurora Media Worldwide technical director Lee Flay said: “GB Labs gives us the ability to support all our post production, media management and live playout workflows in the field in a very compact footprint.
“Everything fits into a single flight case, which means less equipment to transport and a lower carbon footprint, which ties in nicely with the growing environmental consciousness of our industry and events like Extreme E.”
GB Labs UK sales manager Peter Walshe added: “Live sports production is one of the most fast-paced environments with zero room for error – and nothing comes close in terms of speed and the pressure for rapid turnaround of content as motorsports.
“We are extremely proud of the significant role our solutions play in helping Aurora deliver their world-beating service for some of the world’s most avidly followed motorsports events as well as the other premium productions they are involved in.”