CSM solutions provider Front Porch Digital has signed an agreement with white-label video publishing company thePlatform, to offer cloud-based video publishing services to Front Porch Digital customers. Front Porch Digital will integrate thePlatform's mpx video publishing system into its LYNXSM cloud-based CSM for managing media assets. This will allow LYNX users to more easily monetise assets and build new revenue streams, the company claims.
Front Porch Digital's LYNX customers will be able to use mpx to upload, manage, and distribute videos to their own websites, third-party sites, smartphones, tablets, and more. In addition, mpx provides LYNX users with a web-based console for managing their video libraries, customisable video players with automated social networking tools, etc, all accessible from the LYNX interface.
"Front Porch Digital is a global leader in mission-critical workflow solutions for digital file-based video operations of all kinds," said Chris Drake, VP business development at thePlatform. "With mpx, Front Porch Digital can now offer its customers a complete, hosted multiscreen video-publishing solution in the cloud. We look forward to supporting the needs of the company's diverse customers around the world."
Andy Hurt, VP product management and marketing, Front Porch Digital, added: "More and more of our DIVArchive customers are embracing our LYNX cloud-based solution for storing and managing their assets with adaptable, on-demand scalability that reduces capital expenses and operational costs. Now, those customers can get the same benefits from a renowned video-publishing solution that's available directly through LYNX. thePlatform makes video publishing easy and scalable for many of the largest media and entertainment companies in the world, and now the same mpx reliability and performance our customers get through our DIVApublish system is available in our cloud solution as well."