Freesat has launched a live audience measurement service for free-to-air television.
Running on TVbeat’s audience attribution platform, the service will deliver viewing behavior in real time across all channels and programmes.
The anonymised data is captured from over 100,000 connected Freesat set-top boxes – whose users have opted in to share the data – and then processed by TVbeat’s platform.
As well as real-time linear TV viewing data, the service returns behavioural information related to time-shifted and on-demand viewing, and can be segmented by users’ location, viewing duration and resolution.
It will deliver information on audience flow, retention, time-shifted data, and the impact of VoD.
Alistair Thom, managing director of Freesat, said, “The insights provided by a combination of real-time data, scale and granularity will, we believe, have a significant and positive effect on the broadcast industry.
“More importantly, it will benefit viewers, as it enables broadcasters to respond quickly and precisely to their preferences.”
Robert Farazin, founder of TVbeat, added, “We believe the future of TV is about generating the most relevant cross-screen experience and leveraging real-time audience data.
“We are able to process and contextualise data and provide insights which will be of immense value to broadcasters and programme makers both now and in the future.”