Global visual effects company Framestore has entered into a joint partnership with iwot studios, the company behind Amazon’s The Wheel of Time, to build a platform for studios to unify production across different formats.
The AI-enabled platform will enable productions in film, TV, animation, immersive experiences, social platforms, user-generated content and gaming to work together rather than separately.
According to the partners, unifying assets, standards, and governance into a single foundation will allow productions in all media formats to work in tandem, rather than as independent silos.
“We are building inside live productions, with world-class teams, designed to operate across the real-world complexity of modern creative pipelines,” said Lincoln Wallen, CTO of Framestore.
“Our experience with using AI for asset management and generation, while maintaining the proper governance and security that premium IP requires, puts us in a unique position to enable transmedia production.”
