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FIBA, Atrium Sports partner for basketball live streaming

The Basketball World Cup begins on 31st August

FIBA and Atrium Sports have announced a partnership to deliver ‘FIBA Connected Stadiums’, using AI and machine learning to live stream games, deploy graphic overlays and attract new audiences.

Using Keemotion technology, the basketball governing body can enhance, produce and distribute live video in order to get the most value from its content.

FIBA secretary general Andreas Zagklis said: “We are very pleased to be entering into this partnership with Atrium Sports. FIBA Connected Stadiums will offer our members access to the technology and expertise to automatically capture and live stream games.

“This partnership will help us plan, develop and promote basketball into the next decade and guide our National Federations through an increasingly complex technology landscape. The benefits will surely be felt throughout the sport.”

Atrium Sports executive chairman Nick Maywald added: “FIBA’s history of innovation and embracing new technologies is the envy of many sports. The FIBA Connected Stadium is a game-changing initiative and we are honoured to be trusted as FIBA’s partner.”

The Basketball World Cup starts on Saturday 31st August. Listen here to TVBEurope‘s interview with FIBA Media’s Stephanie Mignot on how the company is handling broadcast production.

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