Oslo-based Fatstone Media has signed a four-year contract with Ericsson launch Fatstone’s outdoor action sports TV channel. Ericsson is providing the consultancy and playout services required for the channel, which will be dedicated to lifestyle sports. Following transmission to the Nordic countries, there are plans to expand to the rest of Europe and the US.
Ann-Mari Albertsen, CEO at Fatstone Media, said: "Ericsson was the right choice of partner, as it is a global company and already manages more than 1.5 million hours of broadcast TV in Europe every year. We felt that Ericsson can provide the flexibility and speed needed to meet the demands of our dynamic business environment. Our CTO, Gaute Kristiansen, worked with Ericsson’s broadcast engineers to draft a roadmap document covering the planned system and future service expansions in territories such as the US."
The workflow is entirely tapeless, and Ericsson will provide playout of content delivered by Fatstone in the form of digital video files to Ericsson’s broadcast services facilities.
Thorsten Sauer, head of Broadcast Services at Ericsson, said: "We are very excited to work with such a creative and dynamic partner. We want to ensure that Fatstone can focus on developing their business in the TV and social media space while we support them with our flexible and scalable platforms. We believe that our innovative TV technology, deep industry insight, managed services expertise and ability to leverage economies of scale make us the ideal broadcast partner."