Sony has come on board as a Gold Sponsor of TVBEurope’s Fast Turnaround TV conference set for 13 March 2012 in London. Sony Professional is a global leader in providing products, solutions and services for professional use. The broadcasting world is changing at a remarkable pace. Sophisticated media organisations expect more – and demand more. Live action in HD. Delivery to mobile devices. Interaction. 3D experiences. Sony Professional can help meet these challenges. Sony understands the challenging environments you work in. The pressures of live broadcast. The complications of extreme climates, complex production processes and local technicalicaties. The different demands of live sport, concerts, political events, music videos, 3D productions, film and drama. Fast Turnaround TV 2012 is a unique opportunity for peers and colleagues from around Europe to come together for one day to experience case studies that detail how events were produced, how technology and logistics were deployed, and what technical innovations were introduced to enhance the coverage. Fast Turnaround TV 2012 presents a series of broadcaster case studies from around Europe, exposing the innovative workflows behind those big shows with collaborative workflows. From those deeply involved in the latest high-profile sports, music, topical comedy, international event and shiny-floor entertainment shows, find out: how broadcasters make large fast-turnaround shows run smoothly; how market leaders plan, implement, communicate and execute successful large-scale productions and what are the latest technology innovations out there that boost coverage and retain eyeballs? www.fastturnaroundtv.com
