Terra, the largest Latin American internet company, is currently providing the region with the most complete and interactive coverage of the Olympic Games, using video processing, encoding and support services from Ericsson. It is estimated that 100 million viewers in 16 countries across Latin America are watching the Games on multiple channels in HD via the internet. Terra is also making the Olympics available in 3D. The live HD content in English, Spanish or Portuguese is accessible through multiple screens, including PCs, interactive TVs, iPads and mobile phones. Internet connected TV sets can also be used to view 3D content via the service. “Our target is to deliver one of the world’s most popular sports events reliably, hiding the huge complexity of video contribution, distribution and transmission from viewers so they can sit back and simply enjoy the action on TV, PCs or mobile devices,” said Terra’s Technology Manager, Allan Pessoa. Eduardo Ricotta, vice president in Ericsson Latin America, added: “By partnering with Ericsson, Terra can ensure they will offer a world-class HD content broadcast not only to TVs and PCs, but also to mobile phones and tablets. Consumers want to watch TV on multiple devices and mobile ‘TV Anywhere’ is gaining momentum as operators expand and leverage their networks.” Terra previously provided successful internet coverage of the 2008 Olympics in Beijing, followed by the Winter Olympics in Vancouver. Ericsson has also provided video contribution and distribution systems for NBC Olympics’ production of the London Games. www.ericsson.comwww.terra.tv By David Fox
