Elemental has used IBC2013 as a stage to announce a number of technology advancements and customer wins.
The Elemental Cloud has been used by Australian OTT company Access Digital Entertainment to power new streaming services. Earlier this summer, the OTT retailer used Elemental Cloud to launch ezyflix.tv, Australia’s first UltraViolet-enabled video-on-demand and sell-through service. The Sydney-based company plans to use Elemental Cloud to expand its streaming services across Europe with the launch of WowHD.tv later in 2013.
Elemental Live is used to stream 82 TV channels to online viewers for Swiss web TV provider Wilmaa. It will also use Elemental Live to support several hundred channels in the future for its TV service. Elemental Conductor manages Elemental Live systems in a redundant configuration, providing a central management console for all 82 channels.
Elemental Server and Elemental Conductor are providing file transcoding and system management for the Telefónica Global Video Platform video-on-demand network. The company’s systems accelerate file conversion for Telefónica video entertainment services, including authenticated OTT content to mobile devices and connected TVs, and simultaneously to Microsoft Media Room set-top boxes.
Finally, the company will showcase advances in video processing at IBC this week. Technology and product demonstrations at the event will focus on advances in multiscreen video delivery, including realtime HEVC video processing both on the ground and in the cloud. Highlights include HEVC video compression, video processing in the cloud, content monetisation and unified workflow management, showing a variety of Elemental products.
“This year, Elemental brings the technologies most relevant to the future of video to the forefront at IBC,” said Keith Wymbs, VP of marketing for Elemental. “We have a mature solution set for content programmers and pay TV operators worldwide and we see IBC as the critical stage for showcasing our leadership in the global multiscreen video processing market.”