Educating Cardiff and Celebrity MasterChef make the grade for albert+

Channel 4’s new eight-part factual series Educating Cardiff and BBC’s Celebrity MasterChef have achieved albert+ certification through the adoption of a number of innovative sustainable initiatives
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Headteacher Joy Ballard, Educating Cardiff

Channel 4’s new eight-part factual series Educating Cardiff and BBC’s Celebrity MasterChef have achieved albert+ certification through the adoption of a number of innovative sustainable initiatives.

Established in 2011, albert is a think-tank for film and television which works to raise the profile of sustainability by creating a forum for debate and championing sustainable production techniques to the wider industry.

For Educating Cardiff project, producers Twofour installed a dedicated three-phase power supply at the Cardiff school, replacing a traditional generator and making a £15,000 saving. The shed erected in the grounds as an interview pod had been donated to the school as part of a new garden allotment scheme. In addition, by eliminating disposable catering supplies, providing personal water bottles and instigating car share and bicycle couriers, Twofour was able to reduce its carbon footprint and make substantial savings across the production.

Working closely with the albert team, Shine Soho (part of Shine TV) introduced several sustainable initiatives in the production of the latest series of Celebrity MasterChef, resulting in three tonnes of CO₂ saved and significant cost savings across the series. Hybrid cars were used, low energy lighting was introduced with the move to a new studio, and perhaps most important for a food-based show, all fresh produce was sustainably sourced, unused cooked food and other supplies were donated to a local charity café. They were also early adopters of digital release forms further saving CO2 by not printing 1,000 release forms across the series.

Aaron Matthews, industry sustainability manager albert+, said, “Joining the growing line-up of albert+ certified productions, Shine Soho and Two Four shows have demonstrated that changing production practices can have a huge sustainable impact on a show that can lead to a number of environmental and financial benefits.”

www.wearealbert.org

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